A website is a real necessity for all businesses and organisations; clients and customers expect you to have a website and that website should convey your message with clarity, good design and ease of navigation.
Back in 2014 the number of mobile device users overtook the number of laptop/PC users and figures are now approaching 2,000 million mobile devices accessing the internet yearly. Your website must be dynamic. It should adapt to provide the optimum view for every device accessing the site.
Images should display quickly, clearly as should associated text. Navigation, usually by a site menu should be accessible to laptop and smartphone users alike.
Facebook is the number one app worldwide and your business or organisation can make the most of this free social media, embedding your page or group into you site, in order to maximise communication channels.