When you update your business offering it is advisable to have your website updated to reflect the business changes, as soon as possible. One of my clients recently introduced two new accommodations to their glamping site. Eden Grange Glamping introduced a beautiful glamping pod, Snowdrop shortly followed by a bespoke, luxury Shepherd Hut, Heidi.
Situated in 12 acres of peaceful countryside, whilst close to the national railway museum, Locomotion, Eden Grange is one of my favourite spots to visit. The Hackett family combine several businesses with fishing lakes, a wedding venue and a cafe/restaurant also on the site. They are certainly busy people and keeping their websites updated, keeps me busy.
There are many important reasons to keep your website updated. Here are a few of the most important:
- Improved user experience: Keeping your website up-to-date with fresh content and information ensures that your visitors always have the latest information. This can help to improve their experience on your website and encourage them to stay longer and come back more often.
- Increased search engine ranking: Search engines like Google love fresh content. When you regularly update your website with new content, it helps to improve your website’s ranking in search results. This can lead to more traffic to your website.
- Boosted credibility: Keeping your website up-to-date shows that you are a credible and reliable source of information. This can help to build trust with your visitors and customers.
- Reduced security risks: Outdated websites are more vulnerable to security risks. By regularly updating your website, you can help to protect it from hackers and other malicious actors.
- Improved functionality: As technology changes, so too do the needs of your website visitors. By regularly updating your website, you can ensure that it is compatible with the latest browsers and devices. This can help to improve the overall functionality of your website.
The frequency with which you update your website will depend on a number of factors, such as the type of website you have, your industry, and your target audience. However, as a general rule of thumb, it is a good idea to update your website at least once a month.